What is interesting is the effect this transformation had...

What is interesting is the effect this transformation had on blogging; Twitter all but killed it, for three reasons:  First, Twitter was even more accessible than blogging ever was. Just type out your thoughts, no matter how half-formed they may be, and hit tweet.  Second, because blogging was so distributed and imperfectly aggregated it was hard to build an audience; Twitter, on the other hand, combined creation and consumption like any other social network, which dramatically increased the reward and motivation for posting your thoughts there instead of on your blog.  Third, Twitter, thanks to the way it combined a wide variety of creators in an easily-consumable stream, was just a lot more interesting than most blogs; this completed a virtuous cycle, as more consumers led to more creators which led to more consumers. #TechCrunch Social