YouTube’s $100 million Shorts Fund to challenge TikTok go...

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YouTube’s $100 million Shorts Fund to challenge TikTok goes live – TechCrunch
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YouTube’s $100 million Shorts Fund to challenge TikTok goes live – TechCrunch

YouTube earlier this year announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorts Fund. The fund will reward creators for their most engaging and most viewed short-form videos over the …

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