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Instagram launches shopping in Reels, its TikTok rival – TechCrunch
Instagram today is launching Shopping in Reels, its TikTok competitor. The new feature was announced in October as something the company had in the works, as part of a ongoing series of shopping-related updates to the Instagram app. With today’s launch, both businesses and creators will be able to tag products when they create Reels — the short-form videos that now have their own tab in Instagram