Facebook wants more people to know it owns Instagram, WhatsApp, and Oculus while still maintaining a distinct identity for its main app. So today Facebook launched a new capitalization and typography 

Facebook’s new branding distinguishes app from acquisitions – TechCrunch

Social – TechCrunch

Matthieu

Burn down credibility for ego 🤦‍♂️

Don’t think it will help them with not being split up by the anti-monopoly department. It will just damage Whatsapp and Instagram brands. Crazy 😐

Evgenii 🤖

Ridiculous idea. They will call it Instagram from Facebook 😂 It’s like saying Ferrari by Fiat or Mercedes Benz by Volkswagen.

Social – TechCrunch

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