Instagram ditches the IGTV brand, combines everything but...

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Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format – TechCrunch
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Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format – TechCrunch

Instagram head Adam Mosseri recently said was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, Instagram is taking another step towards its larger goal of making video a more central part…

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